'Don't Keep Us A Secret'
A Pottsgrove student and her mother joined forces to overcome odds and launch a new teenage lifestyle magazine.
There are few seemingly benign industries as vicious as the cobra pit of publishing. To many, what merely seems to be a bound stack of pages is composed as much of blood, sweat and tears as it is ink.
The problems facing a magazine are myriad, the easy answers few. There are articles to be solicited, written and edited, photographs to be sussed and selected, distribution points to be ascertained and above all advertisements to be sold if the magazine is to exist at all. All of which are tenfold for a fledgling title, whose lack of resources and name recognition makes the entire endeavor an uphill battle.
The thorns are thick and plenty for a venture such as this, and if one is willing to accept the challenge as a junior in high school, one could do worse than have the assistance of family at their side through it all.
That was how Tiara Mitchell and her mother Syreeta Mitchell made it to the other side, and EH The Mag is the result. The publication's name means "EverythingsHappenin," according to Syreeta Mitchell.
"It was very difficult," Tiara said. "It took a lot of thought processes … you just really have to be mentally strong, physically strong and just believe in yourself because it's a lot of hard work."
When her mother and father were in the process of launching a general interest magazine, Tiara was inspired to start one of her own. The Pottsgrove High School student decided to start a teen oriented spin-off to act as her senior project.
"That's the initiation of the high school version of the magazine," Syreeta Mitchell said. "And since the high school magazine is in publication currently, we kind of set aside our idea, my husband and I, to do the general magazine ... Tiara and I are just going to move forward with the high school edition of it."
Tiara sought a platform to "highlight teenagers and all the positive things they do in the community."
The magazine's topics of interest include sports, lifestyle and "everything that a real teen experiences on a daily basis," Tiara said.
The plan to focus on teens struck a chord with Syreeta Mitchell, who saw a chance to reach out to and encourage a group that at times can be struggling to find a place in the world. Syreeta Mitchell, whose background is in nursing, used to work at the Children's Hospital of Philadelphia, where she often found the staff had the hardest time connecting to patients who were on the precipice of adulthood.
"I was on a cardiac transplant floor," Syreeta Mitchell said. "I kind of formed an attachment with the teenagers because everyone else had an affinity towards the infants and the babies, they want to sit there, rock and hold them, whereas I liked to counsel the teenagers. I knew a lot of the things they were doing, as far as noncompliance with the medication and just acting out, was more attention seeking than anything else, and a lot of the other nurses wouldn't want to be bothered, so to speak, for lack of better words, but they wouldn't want to take on the teenager as their patient."
Syreeta Mitchell would take on these patients, polish their nails and talk to them about what they were going through.
Those cardiac ward experiences shaped Syreeta Mitchell's views on an often difficult to pin down demographic - one she encounters in her own home.
"Watching (Tiara) grow and develop, I would see some of the same things that I saw in my past experiences with teenagers in the hospital," she said. "Some of this acting out stuff … It took me back to a time that I actually loved - when it was me working with the teens."
When Tiara approached her parents with an idea that tapped into that love, her mother was on board.
"I thought about it in the same way I thought about when I was just counseling teenagers on a one on one basis," Syreeta Mitchell said. "It actually allowed me to impart some wisdom and some positive choice making into a generation that is kind of going in a different direction than my generation was."
That mission of bringing positive press and reinforcement to a demonized part of the population is a core component of EH.
"I want people to understand that the choices you make have consequences," Tiara said. "And whether they be good or bad, those consequences set you up for life. So I want teenagers to know that it is okay to make mistakes, but once you do you have to rebound and get back on your feet and do the right thing, and do it in the most positive way. Because if not, you will allow yourself to be overwhelmed and fall back instead of rising to the top and being the best you that you can be."
The consequences of Tiara's choices included long hours and tireless dedication from her and her mother to put together EH's debut issue.
"We just really had to sit down and state and make plans," Tiara said. "We had to make a checklist and one by one, check it off. What we needed to do that day, the next day, that night."
Syreeta Mitchell and Tiara share all of the positions on the magazine's masthead, "When a team is a team primarily of two or three, every title is yours," Syreeta Mitchell said.
Tiara soon found herself explaining her dream to local businesses to lock up ad space and distribution points.
"Initially, I was going out and I was seeking the advertisers by myself," Syreeta Mitchell said. "And I didn't feel as though it was as authentic as it should have been ... What we decided was we would take two weeks, and for two weeks she would go out with me and talk to business owners about acquiring advertisements. And she got pretty much a fast forward business course."
Syreeta Mitchell and her husband explained to Tiara what businesses want to know, "because they're not going to just give you their money on your hopes and dreams for a project," Syreeta Mitchell said.
Tiara rose to the occasion, visited local businesses and sold them not only on EH, but herself as well.
"She was able to articulate all the points to the point where business owners were referring her to other businesses," Syreeta Mitchell said.
With the ad space sold and the magazine placed -- the first issues can be found at Books 4 Less in Upland Square, Towne Book Center in Providence and the Getty on High Street -- among other places. All of the locations that sell the publication are listed on the magazine's website.
Then came time to go to print.
The Mitchells used a professional graphic designer for the layout, giving EH a legitimate look that Syreeta Mitchell compared to glossy periodicals like Seventeen.
"Everyone who actually advertised in the magazine or has seen the magazine all says the same thing, 'Oh my God, this is a real magazine!' I don't know what people were anticipating," Syreeta Mitchell said, laughing.
For Tiara, seeing her vision come to life as a tangible publication was awe-inspiring.
"I was shocked," she said, her voice cracking briefly with joy. "I was just in disbelief to have the very first copy because I had been there along the journey of making it happen, receiving all the articles, writing articles, doing interviews with different people, reaching out to people at the school. So, to actually have the finished product, it was just like, 'Wow. Look at the job I've done' ... I was very excited. I cried and I was emotional, but I just feel so blessed and it turned out just how I thought it would - even much better than I thought it would be."
Of course, the first issue is just the beginning. For EH The Mag to survive in such a brutal environment, Tiara and Syreeta Mitchell need to continue to find stories and advertisers for volumes to come.
"I want people to know that if you're a student and you're interested in writing for EH The Mag, you can contact us," Tiara said. "We are always looking for interesting stories and articles. Businesses that want to advertise with us, they can contact myself or my mom ... Most importantly, don't keep us a secret."
While it may be impossible to ever truly gauge the impact Tiara and Syreeta Mitchell's magazine will have on a new generation, EH has already achieved its dream in at least one household.
"It has definitely been a challenge," Syreeta Mitchell said. "But the beauty of it all is the fact that it has definitely brought her and I closer together."
Gayle Aquino
8:47 am on Thursday, April 26, 2012
Congratulations!! What a great idea!!! These ladies might want to team up with a group on FB called 'Targeting Teens'. This group deals with things in the media that are wreaking havoc on teens & their body image, self-esteem, etc. The woman who runs it (Sue) is a school counselor. I would bet that a great working relationship could be established & that this magazine will have a great impact in the lives of teenagers.
Valerie
10:19 am on Thursday, April 26, 2012
Congratulations to you both! What an inspiring story in so many ways from following a dream to reality, bonding with family, parents supporting their children, the sacrifice parents make to help their children succeed, proving that yes, children do have a voice and so much more. I pray for your success and growth!
Monifa Munson
1:47 pm on Thursday, April 26, 2012
Congratulations I'm so proud of you all.This is just the beginning I know there is much more to come & I'm glad that Eh is reaching out to the young teens and letting them speak out and let their stories be heard knowing it can help another teen and know that their not alone. I look forward to the upcoming events and other editions of the magazine
Adot scott
3:14 pm on Thursday, April 26, 2012
Its always nice to see people chase they dreams and always strive for bette I respect both of them for not only having a successful magazine but also because they are allowing people to have a voice and tell there story. I pray that yall continue to progress and achieve the goals yall set out to acomplish.
Mr.scott
Mia Nicole Floyd
4:06 pm on Thursday, April 26, 2012
Wow the whole idea of how this magazine came to life is phenomental. It demonstrates a vision, dedication, determination and the beginning of an inspiring and healthy opportunity for teenagers all over to explore including my own. I wish EH great success.
Mia Floyd
Diane Y. Green
4:39 pm on Thursday, April 26, 2012
EH, EverythingsHappenin for a reason. Teens need a forum and this magazine provides it. What an inspirational story about steeping out on faith. Much success EH the Mag!
Isaac J. Perry, Jr.
6:41 pm on Thursday, April 26, 2012
Congradulations to the both of you. May GOD continue to bless you both. Always keep GOD first.
Najah M.
9:49 pm on Thursday, April 26, 2012
May GOD continue to lead you in the right direction...as we know, society can get sucked up into the negativity that the media often display... With this magazine giving teenagers an outlet to be heard I'm pretty sure that it will enlighten other teens and parents too. Keep up with the positivity and I know that you will make it to the top... #teamehthemag
Neferti
12:11 am on Friday, April 27, 2012
What can I say? I am definitely not shocked I knew from day one this mag would be a success. I am so very proud of you both! Your determination and long work has definitely paid off. Tiara you have grown into such a beautiful well rounded young woman and this magazine sure backs up my opinion as a fact. Syreeta you are truely an inspiration to me and so many other women too. I really appreciate this magazine giving my pre-teens and other young children something positive to be able to be a part of in the future.I am honored to be able to say that I know you both personally and you are honestly good women, keep up the good work. God helps those who help themself and E.h. the mag is a living truth. Keep up the good work and remember to keep God first every step of the way....skies are the limit..
Genita H.
2:09 pm on Friday, April 27, 2012
Beautiful article that shows how perserverance and belief in God pays off. I am truly proud of Syreeta and Tiara. They are an inspiration for women everywhere, not just teenagers. God Bless and Keep them in all of their endeavors.
Runnell and Reginald
4:37 pm on Friday, April 27, 2012
Congrats! You both have made us really proud. The mag has been an inspiration to young people and adults also. EH the mag allows us adults to stay inform about teenage issues. I know how much work went into the creation of the magazine but it CERTAINLY paid off. Continue much success and thank God for all of your hard times and praise him for your blessings. Always remember we love and support you both.
Your Proud Parents!
Donna Artis
7:43 pm on Friday, April 27, 2012
Kudos!!! You all have done a fantastic job with EH the Mag! What a great forum for teens to express who they are and to realize that they aren't alone in their struggles. I wish you continued success - realizing that nothing comes easy but through hard work and faith in God.
Love you much,
Donna
Tyree Artis
8:06 pm on Friday, April 27, 2012
Syreeta and Tiara, you are a great team. Congratulations on your 1st edition of EH the Mag. Your drive and determination is sure to take you far. I wish you all the best.
kimberly Williams
11:00 pm on Friday, April 27, 2012
I am so proud of you and the work you have done to bring EH the mag to fruition. This is such a positive outlet for our teenagers. Let the subscriptions flow!! Kimberly
Ebony Ross
11:26 am on Saturday, April 28, 2012
Congratulations!! Your hard work and dedication has certainly paid off. EH the mag will not only make a difference in the lives of teens, but their parents as well. Keep up the good work!
Ebony
Desiree Floyd
12:06 pm on Saturday, April 28, 2012
Congrads to the EH magazine crew!!!
Im glad to see an inspirational magazine that targets the youth. Keep up the good work . Patience and dedication is key the to success.. May god continue to work in your favor...!!!! Desiree
PaTrice watkins
5:59 pm on Saturday, April 28, 2012
Awesome job ladies! Congrats on following your dream and being an inspiration to young and old. Much success on the volumes to come!
*tree
Denise Dicks
4:39 pm on Sunday, April 29, 2012
Eh the mag is AWESOME! It filled my spirit when I read the teen articles they were all favorable and informative. This is definitely a WINNER. Our teens now have a vehicle to express themselves about what's important to them. Congrats to everyone who helped make this happen and especially to Syreeta and Tiara. Let's continue to spread the word Eh the Mag! Tell your friends, parents, cousins, teacher, pastor etc.
Quote: While faith makes all things possible , it is love that makes all things easy.