Giant Goes Pink in Support of Local Breast Cancer Awareness Organizations

Patrons of Giant Food Stores and Martin's Food Markets helped raise over $20,000 for the Pennsylvania Breast Cancer Coalition.

Per a Giant Food Stores press release:

GIANT Food Stores and MARTIN’S Food Markets turned green into pink
for October’s Breast Cancer Awareness Month, with $36,710 in donations to local organizations that support breast cancer research, education, and/or awareness.

“Breast cancer affects so many of our shoppers and their families and we are proud to help raise awareness in our stores and support local organizations in the communities we serve in helping to find a cure,” said Jeff Beaulieu, vice president, sales and merchandising.

The following organizations are recipients of donations from GIANT/MARTIN’S:

  • Pennsylvania Breast Cancer Coalition - $20,150
  • Susan G. Komen of Maryland - $4,155
  • Susan G. Komen of West Virginia - $4,155
  • Virginia Commonwealth University Massey Cancer Center, Richmond - $8,250

These funds are being donated as a result of GIANT/MARTIN’S donating five cents of every pink reusable shopping bag sold throughout the month of October and partnerships with GIANT/MARTIN’S Own Brands, General Mills and Proctor & Gamble.

“Once again, our customers embraced the campaign and generously purchased 64,000 pink reusable shopping bags throughout our operating areas,” continued Beaulieu.

In recognition of Breast Cancer Awareness Month, GIANT/MARTIN’S also ran several pink-related awareness initiatives in its stores. In-store pharmacies placed pink caps on prescriptions filled throughout the month of October.


For more information visit www.GiantFoodStores.com and www.MartinsFoods.com or on Facebook at facebook.com/giantfoodstores and facebook.com/martinsfoods.

maria victoria carrillo cruz November 09, 2012 at 01:44 AM
I want this bag! I'm breast cancer stage2, my chemo teraPy 8 session finish last august 9,2012 give me ps! For free okey Tku...
maria victoria carrillo cruz November 09, 2012 at 02:01 AM
Now my check up is every 3 months now , I'm okey thank god for the help support of my family and friends.prayers meditating and going to church have all been shown to help in the grief process.I love my life no matter how negative it is you have to be able to smile .
Onyx November 10, 2012 at 06:10 AM
All this pink ribbon campaign I see on EVERYTHING, and all the companies who will donate hundreds of thousands $$ to Susan Koman foundation NO woman on this planet should ever have breast cancer again. Where and to who does this money benefit, other than the Koman family members who are still living? I think this is a sham....if anyone has benefitted from this foundation, please correct me. I salute all the breast cancer survivors and I pray for you to live looong, happy, and cancer-free lives.


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