Small Business Saturday is today, Nov. 24. This Saturday is designated as a day to patronize small businesses in your communities: Shop for holiday gifts, buy services, have lunch. Event host American Express just wants you to get out and "shop small."
Lots of businesses in our area are participating in Small Business Saturday, and many of them are offering additional incentives to shop locally, in the form of special sales and discounts.
Daniela De Souza, owner of Conshohocken's 'feine coffee shop, plans to participate in her first Small Business Saturday, after the Fayette Street location opened earlier this year.
"I recently found out about this promotion through Amex," De Souza said. "Any opportunity to get more traffic is welcomed, since we recently opened."
De Souza will offer specials on Saturday, incuding discounted gift cards and beverages.
OBVI Boutique owner Antoinette Poluch calls Small Business Saturday a win-win for everyone, noting that customers get the perks for shopping, and small businesses get a bit more recognition.
"When you shop, eat and play local, so much more of the money you spend goes directly back into your own community," Poluch said. "Another important reason [to shop locally] is because we employ locally."
Poluch's two OBVI locations, in Conshohocken and West Chester, will offer 10 percent off the entire store on Saturday. In addition, other Conshohocken-area small businesses are joining together to celebrate Small Business Saturday, and offering a raffle to win a basket full of gift cards to those businesses. Ambler Main Street has a similar event scheduled for Saturday.
OBVI has participated in Small Business Saturday in the past, and has always had good experiences.
"You get to see, buy and taste things that you can't with big-box stores and chains," Poluch said.
DeSouza agreed, recognizing how strong the impact of shopping locally can be on both the businesses and the community.
"Small businesses keep the community going. Many business owners live and do business in the same community," De Souza said. "That being said, small businesses keep the money in the community. Supporting your local business will actually help your neighbors."
Click here to check out other merchants in our area who are participating in Small Business Saturday.