In the latest Gallup poll, U.S. Distrust in Media Hits New High. Gallup concluded "The majority of Americans still do not have confidence in the mass media to report the news fully, accurately and fairly." Only 8 percent of Americans have a "great deal" of trust in the news media.
This should come as no surprise to anyone paying close attention to the developments around the world. Recall CNN's primetime ratings hit a 20-year low.
One example of the mistrust in the media is the reporting of gas prices. In my report back in March, I outlined the stark differences of media coverage under Bush vs. Obama.
Political coverage is the main reason for the mistrust in the media. Everyone knows what they are going to get from a variety of sources before they even log on.
NBC is known for giving a scant amount of coverage on the 'Fast and Furious' scandal resulting in a slain border patrol agent.
Romney has been in headlines lately questioning the $1.9 million in taxes he paid in 2011. What the media fails to realize is this election is not about what any politician paid in taxes. I personally don't care what Romney, or Obama for that matter, paid in taxes and neither does the average American. What matters are jobs and the direction of the country.
Science news is also highly biased. The media thrives on any story to support the global warming agenda – or should I now say 'climate change?' An example of this is the many outlets reporting the Arctic sea ice shrinking to an all-time low. But what gets ignored is the Antarctic sea ice is at record levels – but this report is nowhere to be found in the mainstream press. Data suggesting anything other than warming is simply ignored as I exposed last January. I'll make a prediction that when the PDO (Pacific Decadal Oscillation) flips and Arctic ice grows, Antarctic ice will shrink. The news coverage will move from the Arctic, to the Antarctic.
The latest Gallup numbers are evident of what has been warned for years. The times of reporting the facts and letting the reader decide are over.
Can the media restore that trust? Is it too late? Journalists and editors better start paying attention to these polls.
Until reported information is missing the corporate views of news room editors, mistrust in the media will continue to grow.